OUR ROOTS

Elite Group's tranformation from a small floral business to a major player in the perishable goods market

The Elite Group sprouted from the roots of the Elite Flower, its humble beginnings in 1991 marked by 4 hectares of land. Over the years, this small seed of an idea has flourished into a group of companies that proudly spans an impressive 2,000 hectares of land and nurtures a global family of 42,000 dedicated employees that help bring our ideas to life. This remarkable growth has not only increased the company's physical footprint but has also nurtured its ability to meet the ever-increasing demand for its products.

Today, the Elite Group stands as a conglomerate comprising more than 35 distinct business units. From flower farms and fruit orchards cultivation and distribution networks, it has diversified across the spectrum of the agricultural industry. Beyond this, it has strategically aligned itself with service companies of the caliber of Elite Automated, Elite Logistics, APEX, and others. This rich and varied portfolio has propelled the Elite Group to the forefront of the perishable goods market.

The transformation of the Elite Group, from its modest origins in the floral business to a fully integrated powerhouse in the perishable goods sector, serves as a testament to the company's unwavering commitment to vision, meticulous execution, and relentless pursuit of growth and innovation. It's a story that underscores the spirit of enterprise and the boundless possibilities that can sprout from even the smallest of beginnings.